Our starting point is always the world of our programming: We continuously work to make our offerings even more attractive to viewers and users. This also means that we are continuously developing our formats further. Year after year, we energize evergreens like "The Voice of Germany" with innovative ideas – hence, audiences can now experience "The Voice of Germany" fully across our entertainment universe. Our aim is to create long-term, broad-based loyalty to our brands among viewers and users. One of them is 25-year-old Laura, who is following the 12th season of our highlight format in fall 2022.
Come along on Laura's unique journey through our entertainment landscape.
Influencers are some of the most compelling brand ambassadors of our time. Studio71 boasts one of the world’s largest rosters of the most popular social media stars with the broadest reach.
Whether with campfire formats like "The Masked Singer" and "Who's Stealing My Show?" or successful in-house productions like "Germany's Next Topmodel - by Heidi Klum": We stand for the best entertainment. And that at any time, anywhere and on any device.
In this interview, Daniel Koller, Director Strategy, Content & Creation of Seven.One AdFactory, explains how the idea for the campaign arose, how it was realized at AdFactory’s Creative House and why Flutwein has become a piece of German history.