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VISION & STRATEGY

Heinrich von Hoessle
Weather targeting makes TV-advertising even more relevant
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Who we are
VISION AND STRATEGY
HOT TOPICS
Publications
Annual Report 2023
Executive Board
Interview with Group CEO Bert Habets
Investor Relations
Annual General Meeting 2024

ProSiebenSat.1 is the home of popular entertainment and infotainment and also a leading independent entertainment and commerce player in the German-speaking region. We will sustainably strengthen this position by focusing on three strategic priorities: We are investing more in programming content, maximizing our reach, and diversifying our monetization.

We are increasing our reach by providing local and relevant live content on our wide range of entertainment platforms and investing in attractive content. At the center of our entertainment strategy is our streaming platform Joyn, with which we serve different media usage interests. With this strategic focus, we are opening up additional opportunities for monetization. At the same time, we are expanding our offerings around our core business entertainment with modern digital services and products in the Commerce & Ventures and Dating & Video segments, thus diversifying ProSiebenSat.1 Group’s revenue profile. Our guiding principle is "Viewers and Users First". This means we put viewers and users at the center of everything we do.

HOT TOPICS
Publications
Annual Report 2023
Executive Board
Interview with Group CEO Bert Habets
Investor Relations
Annual General Meeting 2024
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Daisy Rosemeyer-Elbers, Vanessa Frodl und Nathalie Galina
How synergies between video-on-demand and free-tv lead to success
The fragmentation of media use and a tougher battle for shares in the audience market and for advertising revenues – these are the challenges that television will face in the coming years.
Innovation
Entertainment from every angle
Whether with campfire formats like "The Masked Singer" and "Who's Stealing My Show?" or successful in-house productions like "Germany's Next Topmodel - by Heidi Klum": We stand for the best entertainment. And that at any time, anywhere and on any device.
Daniel Koller
»The silted bottles are a piece of German history.«
In this interview, Daniel Koller, Director Strategy, Content & Creation of Seven.One AdFactory, explains how the idea for the campaign arose, how it was realized at AdFactory’s Creative House and why Flutwein has become a piece of German history.